Sterling Morrison · Detroit
I build the technology between a company and its customers: servicing, marketing and messaging, CRM and customer data, and the AI agents now running inside them. Six years leading that engineering at Ally across five lines of business. Four years leading it at Fanatics across every channel a customer touches. Through Sterling Blake Partners, I do this work for banks, lenders, fintechs, and high-volume consumer brands.
About
At Ally I was Principal Engineering Manager for the omni-channel consumer and back-office platform: chat, IVR, web, mobile, and email across five lines of business, with architectural oversight of three Salesforce instances and more than 5,000 users. When Ally added a line of business, my team built the servicing and channel platform it launched on. Ally Invest after the TradeKing acquisition. Ally Home with Better.com. Ally Lending from the Health Credit Services acquisition. The Ally Credit Card from the Fair Square Financial acquisition.
Since 2022 I have been Senior Staff at Fanatics, overseeing software engineering and AI-agent implementations across the customer-facing and internal stacks for servicing, operations, and marketing: desktop, chat, SMS, email, IVR, social, and mobile, on a volatile, high-volume event-driven architecture.
Alongside that, I was a partner at New Collar for six years, where I sold and delivered dozens of web, Salesforce, and AWS projects for mid-size businesses. I also build products of my own: I co-founded Audizer, a SaaS product for music production, and Posture 12 is live on the App Store and Google Play today.
Sterling Blake Partners is my practice. I write code and I run teams, and when the work needs more hands I bring in people I have delivered with before.
Sound familiar
What I do
Design, build, and ship agents into chat, voice, SMS, email, and push, for service and for marketing, with the escalation paths, audit trails, and controls a regulated business needs. Salesforce Agentforce, or the stack you already run.
CRM across multiple orgs, the marketing and engagement stack, servicing, customer data, and the event-driven backbone that ties them to core systems. Architecture that holds at launch-day volume, and the delivery to get there.
The platform a new line of business launches on, an acquired customer base folded into the systems you already run, or hands-on engineering leadership for a team building its customer stack for the first time.
Anything from an architecture review with a written opinion, to leading delivery of the whole program, to an engineering-leadership seat for a defined stretch. Scoped, with a defined end, and one named person accountable for landing it. You know the cost before we start.
Track record
Principal Engineering Manager. Architecture, development, and delivery for chat, IVR, web, mobile, and email. Three Salesforce instances, more than 5,000 users.
Servicing and channel platform for the brokerage after the TradeKing acquisition was folded into the bank.
Servicing for the mortgage business launched with Better.com.
Servicing for point-of-sale lending built from the Health Credit Services acquisition.
Servicing for the card business launched from the Fair Square Financial acquisition.
Senior Staff. Customer-facing and internal stacks across desktop, chat, SMS, email, IVR, social, and mobile, on a high-volume event-driven architecture.
Partner. Sold and delivered web, Salesforce, and AWS implementations. React, Node.js, Salesforce, AWS.
Automated mixing and mastering workflows. Published works with Warner Music Group and Atlantic Records.
Built and shipped alone. iOS and Android, in the stores now.
Employer names describe my experience. They are not affiliations of Sterling Blake Partners.
How it starts
Thirty minutes on what is on the table. I will tell you honestly whether I am the right person for it.
A short, scoped look at the system: architecture, data, vendors, controls, and the team. You get a written plan you can act on with or without me.
I lead the build, or take a defined piece of it. Defined scope, defined end, one person accountable.
Start a conversation
Five short questions, about two minutes. I reply within two business days.
